Venture to Wonderland
Description:
"Venture to Wonderland" is an app prototype with modifications to Zillow's app. Designed in Figma, Wireframing in Miro.
Venture to Wonderland was created to make user-centered updates to Zillow's app while prioritizing accessibility for users.
Product Design | Design Thinking | UX Research | Prototyping
NDA Signed. Wireframes and prototype details can not be shared.
Problem Statement
Create user-centered updates to Zillow's app to make the application a one-stop shop for homebuyers.
User Pain Points
Having to Use Multiple Apps
For users to go through the homebuying process, they have to use 2 or more apps or websites to research information on homes, real estate agents, and the steps they need to take to be able to purchase a home.
Lack of Resources and Information
Information for first-time homebuyers is often inconsistent and difficult to find. Trying to find information on the homebuying process needs to be concise and accessible.
No Personalization
The Zillow app does not have the ability to tailor search results to individual users' needs. Therefore, this makes the homebuying process inaccessible for certain users.
My Solutions
1. In-App Chat for Contact with Real Estate Agents or Co-Buyers
2. Roadmap for Homebuying Process
3. Live Chat Feature
4. Financial Support Resources (Loan and Grant Information)
5. Survey to Customize App to Users' Needs
Research Details
Remote Across the United States
10 Zillow Employees & Recent Homebuyers
Moderated and Conducted on Zoom
User Tasks
Complete the survey to see if customizations meet users' needs.
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Scroll through the roadmap to see if it gives accurate depictions of the homebuying process.
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Utilize the live chat feature to seek information on how to navigate homebuying or using the app.
